{"id":12278,"date":"2025-09-29T10:00:42","date_gmt":"2025-09-29T08:00:42","guid":{"rendered":"https:\/\/sxe-consulting.com\/?p=12278"},"modified":"2025-10-01T11:07:24","modified_gmt":"2025-10-01T09:07:24","slug":"lower-prices-to-fill-plants-and-boost-profitability","status":"publish","type":"post","link":"https:\/\/sxe-consulting.com\/en\/baisser-ses-prix-pour-remplir-lusine-et-augmenter-sa-rentabilite\/","title":{"rendered":"Lower prices to fill the factory... and increase profitability"},"content":{"rendered":"<p data-start=\"302\" data-end=\"642\"><strong data-start=\"302\" data-end=\"358\">Peut-on vraiment gagner plus en vendant moins cher ?<\/strong><br data-start=\"358\" data-end=\"361\" \/>\u00c0 premi\u00e8re vue, cela semble contre-intuitif. Pourtant, dans l\u2019industrie manufacturi\u00e8re, baisser ses prix peut \u00eatre une strat\u00e9gie redoutablement efficace pour am\u00e9liorer ses r\u00e9sultats financiers. \u00c0 condition de ma\u00eetriser ses co\u00fbts\u2026 et surtout d\u2019optimiser ses processus industriels.<\/p>\n<h2 data-start=\"931\" data-end=\"1021\">Le raisonnement \u00e9conomique : amortir les frais fixes et g\u00e9n\u00e9rer du b\u00e9n\u00e9fice marginal<\/h2>\n<p data-start=\"1023\" data-end=\"1324\">Dans une <strong data-start=\"1032\" data-end=\"1061\">entreprise manufacturi\u00e8re<\/strong>, une grande partie des charges est constitu\u00e9e de <strong data-start=\"1111\" data-end=\"1126\">frais fixes<\/strong> : loyers, salaires, amortissements, \u00e9nergie de base\u2026 Ces co\u00fbts sont support\u00e9s <strong data-start=\"1205\" data-end=\"1247\">ind\u00e9pendamment du volume de production<\/strong>. Que vous produisiez \u00e0 50 % ou 100 % de capacit\u00e9, vous les payez quand m\u00eame.<\/p>\n<p data-start=\"1326\" data-end=\"1375\">C\u2019est ici qu\u2019intervient la logique industrielle :<\/p>\n<ul data-start=\"1377\" data-end=\"1759\">\n<li data-start=\"1377\" data-end=\"1589\">\n<p data-start=\"1379\" data-end=\"1589\">Une fois le <strong data-start=\"1391\" data-end=\"1415\">seuil de rentabilit\u00e9<\/strong> atteint (le point o\u00f9 vos ventes couvrent tous vos frais fixes), <strong data-start=\"1480\" data-end=\"1523\">chaque unit\u00e9 produite et vendue en plus<\/strong> ne g\u00e9n\u00e8re que des co\u00fbts variables (mati\u00e8re, \u00e9nergie, logistique).<\/p>\n<\/li>\n<li data-start=\"1590\" data-end=\"1759\">\n<p data-start=\"1592\" data-end=\"1759\">Si vous baissez l\u00e9g\u00e8rement vos prix pour <strong data-start=\"1633\" data-end=\"1656\">remplir votre usine<\/strong>, vous absorbez mieux vos co\u00fbts fixes. Vous cr\u00e9ez ainsi <strong data-start=\"1712\" data-end=\"1758\">un effet de levier sur votre marge globale<\/strong>.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1761\" data-end=\"1892\">En clair : <strong data-start=\"1775\" data-end=\"1844\">produire plus, m\u00eame \u00e0 prix r\u00e9duit, peut g\u00e9n\u00e9rer plus de b\u00e9n\u00e9fices<\/strong>, d\u00e8s lors que vos processus sont sous contr\u00f4le.<\/p>\n<h2 data-start=\"1899\" data-end=\"2003\">Remplir l\u2019usine, c\u2019est aussi cr\u00e9er les conditions id\u00e9ales pour optimiser vos processus industriels<\/h2>\n<p data-start=\"2005\" data-end=\"2211\">Une fois vos lignes de production bien remplies, un <strong data-start=\"2057\" data-end=\"2097\">levier de performance suppl\u00e9mentaire<\/strong> devient accessible : l\u2019<strong data-start=\"2121\" data-end=\"2163\">optimisation des processus industriels<\/strong>. Et c\u2019est ici que se joue la vraie rentabilit\u00e9.<\/p>\n<h3 data-start=\"2213\" data-end=\"2263\">Quelques exemples d\u2019actions \u00e0 fort impact :<\/h3>\n<h4 data-start=\"2265\" data-end=\"2305\">Standardisation des op\u00e9rations<\/h4>\n<ul data-start=\"2306\" data-end=\"2598\">\n<li data-start=\"2306\" data-end=\"2410\">\n<p data-start=\"2308\" data-end=\"2410\">Mise en place ou mise \u00e0 jour des <a href=\"https:\/\/www.custup.com\/sop-standard-operating-procedure-definition-exemples\/\" target=\"_blank\" rel=\"noopener\"><strong data-start=\"2341\" data-end=\"2379\">SOP (Standard Operating Procedure)<\/strong><\/a> au format adapt\u00e9 \u00e0 vos \u00e9quipes<\/p>\n<\/li>\n<li data-start=\"2411\" data-end=\"2490\">\n<p data-start=\"2413\" data-end=\"2490\">Cr\u00e9ation d\u2019un <strong data-start=\"2427\" data-end=\"2477\">standard operating procedure document template<\/strong> personnalis\u00e9<\/p>\n<\/li>\n<li data-start=\"2491\" data-end=\"2549\">\n<p data-start=\"2493\" data-end=\"2549\">R\u00e9duction des \u00e9carts de performance entre les op\u00e9rateurs<\/p>\n<\/li>\n<li data-start=\"2550\" data-end=\"2598\">\n<p data-start=\"2552\" data-end=\"2598\">Meilleure ma\u00eetrise des proc\u00e9d\u00e9s de fabrication<\/p>\n<\/li>\n<\/ul>\n<h4 data-start=\"2600\" data-end=\"2658\">Am\u00e9lioration continue et excellence op\u00e9rationnelle<\/h4>\n<ul data-start=\"2659\" data-end=\"2971\">\n<li data-start=\"2659\" data-end=\"2733\">\n<p data-start=\"2661\" data-end=\"2733\">Mise en \u0153uvre du <strong data-start=\"2678\" data-end=\"2697\">lean management<\/strong> or the <strong data-start=\"2707\" data-end=\"2733\">m\u00e9thode lean six sigma<\/strong><\/p>\n<\/li>\n<li data-start=\"2734\" data-end=\"2788\">\n<p data-start=\"2736\" data-end=\"2788\">Analyse des \u00e9carts via des <strong data-start=\"2763\" data-end=\"2788\">diagrammes d\u2019Ishikawa<\/strong><\/p>\n<\/li>\n<li data-start=\"2789\" data-end=\"2874\">\n<p data-start=\"2791\" data-end=\"2874\">R\u00e9duction des <strong data-start=\"2805\" data-end=\"2831\">goulots d\u2019\u00e9tranglement<\/strong> dans les lignes de production automatis\u00e9es<\/p>\n<\/li>\n<li data-start=\"2875\" data-end=\"2971\">\n<p data-start=\"2877\" data-end=\"2971\">Utilisation de <strong data-start=\"2892\" data-end=\"2932\">logiciels de simulation industrielle<\/strong> (automatisme, \u00e9lectronique, m\u00e9canique)<\/p>\n<\/li>\n<\/ul>\n<h4 data-start=\"2973\" data-end=\"3022\">Mobilisation de l\u2019intelligence collective<\/h4>\n<ul data-start=\"3023\" data-end=\"3326\">\n<li data-start=\"3023\" data-end=\"3087\">\n<p data-start=\"3025\" data-end=\"3087\">Mise en \u0153uvre d\u2019un <strong data-start=\"3044\" data-end=\"3071\">participative management<\/strong> et collaboratif<\/p>\n<\/li>\n<li data-start=\"3088\" data-end=\"3163\">\n<p data-start=\"3090\" data-end=\"3163\">D\u00e9veloppement des comp\u00e9tences de chaque <strong data-start=\"3130\" data-end=\"3163\">pilote de ligne de production<\/strong><\/p>\n<\/li>\n<li data-start=\"3164\" data-end=\"3238\">\n<p data-start=\"3166\" data-end=\"3238\">Contribution des op\u00e9rateurs \u00e0 l\u2019optimisation des s\u00e9quences de production<\/p>\n<\/li>\n<li data-start=\"3239\" data-end=\"3326\">\n<p data-start=\"3241\" data-end=\"3326\">Partage et mise \u00e0 jour du <strong data-start=\"3267\" data-end=\"3293\">manufacturing file<\/strong> (exemples, mod\u00e8les, d\u00e9finitions)<\/p>\n<\/li>\n<\/ul>\n<h4 data-start=\"3328\" data-end=\"3376\">Appui technique pour l\u2019industrialisation<\/h4>\n<ul data-start=\"3377\" data-end=\"3665\">\n<li data-start=\"3377\" data-end=\"3445\">\n<p data-start=\"3379\" data-end=\"3445\">Renforcement du r\u00f4le de l\u2019<strong data-start=\"3405\" data-end=\"3445\">ing\u00e9nieur m\u00e9thodes industrialisation<\/strong><\/p>\n<\/li>\n<li data-start=\"3446\" data-end=\"3511\">\n<p data-start=\"3448\" data-end=\"3511\">Validation de proc\u00e9d\u00e9s : <strong data-start=\"3473\" data-end=\"3511\">dossier de validation industrielle<\/strong><\/p>\n<\/li>\n<li data-start=\"3512\" data-end=\"3580\">\n<p data-start=\"3514\" data-end=\"3580\">Passage en production : <strong data-start=\"3538\" data-end=\"3580\">phase d\u2019industrialisation d\u2019un produit<\/strong><\/p>\n<\/li>\n<li data-start=\"3581\" data-end=\"3665\">\n<p data-start=\"3583\" data-end=\"3665\">Travail sur le <strong data-start=\"3598\" data-end=\"3611\">prototype<\/strong> and the <strong data-start=\"3618\" data-end=\"3665\">cahier des charges fonctionnel et technique<\/strong><\/p>\n<\/li>\n<\/ul>\n<h2 data-start=\"3672\" data-end=\"3733\">Des marges cach\u00e9es dans chaque \u00e9tape du flux industriel<\/h2>\n<p data-start=\"3735\" data-end=\"3841\">L\u2019<strong data-start=\"3737\" data-end=\"3779\">optimisation des processus industriels<\/strong> ne concerne pas seulement la production. Elle s\u2019\u00e9tend aussi :<\/p>\n<h3 data-start=\"3843\" data-end=\"3867\">\u00c0 la logistique :<\/h3>\n<ul data-start=\"3868\" data-end=\"4078\">\n<li data-start=\"3868\" data-end=\"3929\">\n<p data-start=\"3870\" data-end=\"3929\">R\u00e9duction des stocks par la mise en \u0153uvre de <strong data-start=\"3915\" data-end=\"3929\">flux tir\u00e9s<\/strong><\/p>\n<\/li>\n<li data-start=\"3930\" data-end=\"3981\">\n<p data-start=\"3932\" data-end=\"3981\"><strong data-start=\"3932\" data-end=\"3981\">Optimisation du processus d\u2019approvisionnement<\/strong><\/p>\n<\/li>\n<li data-start=\"3982\" data-end=\"4021\">\n<p data-start=\"3984\" data-end=\"4021\">Automatisation du <strong data-start=\"4002\" data-end=\"4021\">flux logistique<\/strong><\/p>\n<\/li>\n<li data-start=\"4022\" data-end=\"4078\">\n<p data-start=\"4024\" data-end=\"4078\">Meilleure gestion de la <strong data-start=\"4048\" data-end=\"4078\">supply chain<\/strong><\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"4080\" data-end=\"4114\">\u00c0 la gestion documentaire :<\/h3>\n<ul data-start=\"4115\" data-end=\"4312\">\n<li data-start=\"4115\" data-end=\"4166\">\n<p data-start=\"4117\" data-end=\"4166\">Structuration du <a href=\"https:\/\/sxe-consulting.com\/en\/complete-guide-to-writing-technical-specifications\/\"><strong data-start=\"4134\" data-end=\"4166\">cahier des charges technique<\/strong><\/a><\/p>\n<\/li>\n<li data-start=\"4167\" data-end=\"4243\">\n<p data-start=\"4169\" data-end=\"4243\">Outils d\u2019aide \u00e0 la <strong data-start=\"4188\" data-end=\"4243\">conception et am\u00e9lioration des proc\u00e9d\u00e9s industriels<\/strong><\/p>\n<\/li>\n<li data-start=\"4244\" data-end=\"4312\">\n<p data-start=\"4246\" data-end=\"4312\">R\u00e9duction des erreurs gr\u00e2ce \u00e0 la <strong data-start=\"4279\" data-end=\"4312\">standardisation des documents<\/strong><\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"4314\" data-end=\"4354\">\u00c0 la s\u00e9lection des fournisseurs :<\/h3>\n<ul data-start=\"4355\" data-end=\"4533\">\n<li data-start=\"4355\" data-end=\"4415\">\n<p data-start=\"4357\" data-end=\"4415\">Mise en place de <strong data-start=\"4374\" data-end=\"4415\">grilles d\u2019\u00e9valuation des fournisseurs<\/strong><\/p>\n<\/li>\n<li data-start=\"4416\" data-end=\"4474\">\n<p data-start=\"4418\" data-end=\"4474\">Audit r\u00e9gulier des comptes et <strong data-start=\"4448\" data-end=\"4474\">proc\u00e9dure de s\u00e9lection<\/strong><\/p>\n<\/li>\n<li data-start=\"4475\" data-end=\"4533\">\n<p data-start=\"4477\" data-end=\"4533\">R\u00e9duction des co\u00fbts gr\u00e2ce \u00e0 la fiabilit\u00e9 des partenaires<\/p>\n<\/li>\n<\/ul>\n<h2 data-start=\"4540\" data-end=\"4595\">Exemple concret : le cas d\u2019un industriel du verre<\/h2>\n<p data-start=\"4597\" data-end=\"4986\">Prenons un exemple inspir\u00e9 d&#8217;un cas r\u00e9el.\u00a0<br data-start=\"4675\" data-end=\"4678\" \/>Une entreprise du secteur des <strong data-start=\"4708\" data-end=\"4760\">mat\u00e9riaux r\u00e9fractaires pour l\u2019industrie du verre<\/strong> vend ses produits \u00e0 haute valeur ajout\u00e9e (briques r\u00e9fractaires, mortiers, ciments sp\u00e9cifiques). Le carnet de commandes stagne. La direction d\u00e9cide une baisse tarifaire s\u00e9lective pour <strong data-start=\"4944\" data-end=\"4985\">remplir l\u2019usine \u00e0 90 % de sa capacit\u00e9<\/strong>.<\/p>\n<p data-start=\"4988\" data-end=\"5015\">Simultan\u00e9ment, nous avons :<\/p>\n<ul data-start=\"5016\" data-end=\"5287\">\n<li data-start=\"5016\" data-end=\"5068\">\n<p data-start=\"5018\" data-end=\"5068\">Mis en place un <strong data-start=\"5034\" data-end=\"5068\">audit processus de fabrication<\/strong><\/p>\n<\/li>\n<li data-start=\"5069\" data-end=\"5152\">\n<p data-start=\"5071\" data-end=\"5152\">Identifi\u00e9 plusieurs <strong data-start=\"5091\" data-end=\"5134\">proc\u00e9d\u00e9s de fabrication surdimensionn\u00e9s<\/strong> (over engineered)<\/p>\n<\/li>\n<li data-start=\"5153\" data-end=\"5197\">\n<p data-start=\"5155\" data-end=\"5197\">Retravaill\u00e9 les <strong data-start=\"5171\" data-end=\"5197\">fiches de poste et SOP<\/strong><\/p>\n<\/li>\n<li data-start=\"5198\" data-end=\"5287\">\n<p data-start=\"5200\" data-end=\"5287\">Impl\u00e9ment\u00e9 un <strong data-start=\"5214\" data-end=\"5250\">logiciel de simulation m\u00e9canique<\/strong> pour optimiser les cycles thermiques<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"5289\" data-end=\"5313\">R\u00e9sultat apr\u00e8s 12 mois :<\/p>\n<ul data-start=\"5314\" data-end=\"5477\">\n<li data-start=\"5314\" data-end=\"5366\">\n<p data-start=\"5316\" data-end=\"5366\"><strong data-start=\"5316\" data-end=\"5366\">Baisse du co\u00fbt unitaire de fabrication de 11 %<\/strong><\/p>\n<\/li>\n<li data-start=\"5367\" data-end=\"5401\">\n<p data-start=\"5369\" data-end=\"5401\"><strong data-start=\"5369\" data-end=\"5401\">R\u00e9duction des rebuts de 27 %<\/strong><\/p>\n<\/li>\n<li data-start=\"5402\" data-end=\"5477\">\n<p data-start=\"5404\" data-end=\"5477\"><strong data-start=\"5404\" data-end=\"5443\">Gain de marge brute global de +18 %<\/strong> malgr\u00e9 la baisse de prix initiale<\/p>\n<\/li>\n<\/ul>\n<h2 data-start=\"5484\" data-end=\"5559\">La cl\u00e9 : combiner strat\u00e9gie industrielle et excellence op\u00e9rationnelle<\/h2>\n<p data-start=\"5561\" data-end=\"5674\">La r\u00e9ussite d\u2019une telle approche repose sur <strong data-start=\"5605\" data-end=\"5630\">une vision long terme<\/strong> et une coordination de tous les acteurs :<\/p>\n<ul data-start=\"5675\" data-end=\"5879\">\n<li data-start=\"5675\" data-end=\"5710\">\n<p data-start=\"5677\" data-end=\"5710\"><strong data-start=\"5677\" data-end=\"5708\">Chef de ligne de production<\/strong><\/p>\n<\/li>\n<li data-start=\"5711\" data-end=\"5748\">\n<p data-start=\"5713\" data-end=\"5748\"><strong data-start=\"5713\" data-end=\"5746\">Responsable industrialisation<\/strong><\/p>\n<\/li>\n<li data-start=\"5749\" data-end=\"5788\">\n<p data-start=\"5751\" data-end=\"5788\"><strong data-start=\"5751\" data-end=\"5786\">Charg\u00e9 de d\u00e9veloppement produit<\/strong><\/p>\n<\/li>\n<li data-start=\"5789\" data-end=\"5834\">\n<p data-start=\"5791\" data-end=\"5834\"><strong data-start=\"5791\" data-end=\"5832\">Consultant en transformation digitale<\/strong><\/p>\n<\/li>\n<li data-start=\"5835\" data-end=\"5879\">\n<p data-start=\"5837\" data-end=\"5879\"><strong data-start=\"5837\" data-end=\"5877\">Responsable performance industrielle<\/strong><\/p>\n<\/li>\n<\/ul>\n<p data-start=\"5881\" data-end=\"6122\">A <strong data-start=\"5885\" data-end=\"5917\">bonne strat\u00e9gie industrielle<\/strong> ne consiste pas uniquement \u00e0 r\u00e9duire les co\u00fbts. Il s\u2019agit aussi de mieux <strong data-start=\"5991\" data-end=\"6030\">valoriser les savoir-faire internes<\/strong>, <strong data-start=\"6032\" data-end=\"6059\">fiabiliser les proc\u00e9d\u00e9s<\/strong>, et rendre l\u2019organisation plus agile face aux al\u00e9as du march\u00e9.<\/p>\n<h2 data-start=\"6129\" data-end=\"6169\">Conclusion : visez le double levier<\/h2>\n<p data-start=\"6171\" data-end=\"6396\">En baissant vos prix de mani\u00e8re strat\u00e9gique pour <strong data-start=\"6220\" data-end=\"6256\">remplir vos lignes de production<\/strong>, vous ne sacrifiez pas votre rentabilit\u00e9. Vous <strong data-start=\"6304\" data-end=\"6371\">cr\u00e9ez les conditions id\u00e9ales pour d\u00e9clencher un cercle vertueux<\/strong> d\u2019am\u00e9lioration continue. <span style=\"color: #ffffff;\">optimiser ses processus industriels<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Peut-on vraiment gagner plus en vendant moins cher ?\u00c0 premi\u00e8re vue, cela semble contre-intuitif. Pourtant, dans l\u2019industrie manufacturi\u00e8re, baisser ses prix peut \u00eatre une strat\u00e9gie redoutablement efficace pour am\u00e9liorer ses r\u00e9sultats financiers. \u00c0 condition de ma\u00eetriser ses co\u00fbts\u2026 et surtout d\u2019optimiser ses processus industriels. Le raisonnement \u00e9conomique : amortir les frais fixes et g\u00e9n\u00e9rer du [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12279,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[42,82,83,84],"tags":[],"class_list":["post-12278","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-lean-management","category-supply-chain","category-transformation-digitale"],"jetpack_featured_media_url":"https:\/\/sxe-consulting.com\/wp-content\/uploads\/2025\/08\/les-strategies-de-differenciation.webp","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/sxe-consulting.com\/en\/wp-json\/wp\/v2\/posts\/12278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sxe-consulting.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sxe-consulting.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sxe-consulting.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sxe-consulting.com\/en\/wp-json\/wp\/v2\/comments?post=12278"}],"version-history":[{"count":0,"href":"https:\/\/sxe-consulting.com\/en\/wp-json\/wp\/v2\/posts\/12278\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sxe-consulting.com\/en\/wp-json\/wp\/v2\/media\/12279"}],"wp:attachment":[{"href":"https:\/\/sxe-consulting.com\/en\/wp-json\/wp\/v2\/media?parent=12278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sxe-consulting.com\/en\/wp-json\/wp\/v2\/categories?post=12278"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sxe-consulting.com\/en\/wp-json\/wp\/v2\/tags?post=12278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}