Product customization, major challenge of the 4th industrial revolution for SMEs

La personnalisation des produits

Nowadays SMEs are not about mass production anymore. We live in an era of product customization. The client demands a fully customized product. Modern industries commit to meet this demand of unique and customized products, while maintaining cost efficiency, despite the low production volumes. Therefore, one of the challenges of the 4th industrial revolution is managing to connect the client needs to the production tools.

Thus, a new ecosystem needs to be developed, one that places the client at the center of the company’s decision-making process.

This can only be achieved by adopting new technologies and involves a deep transformation that will launch SMEs towards a very promising 21st century.